How to build inbound links with online promotion

SEO Training Mumbai Series: Now that your website is keyword optimized, it is the right time to build your inbound links. After placing the right SEO optimized keywords i.e. On – Page optimization, we will know build inbound links with online promotion. This is called Off – Page optimization.

Off – Page optimization means promoting your site to build more inbound links, especially from high page rank sites. This is the most important and a proven effective way to increase your search engine rankings. It is very important to be consistent and continuously participating with all the inbound links that you choose.

Different ways to diversify your inbound links:

1. Write article on the highlights of your website, and have your bio link back to your website. The article which you submit should be relevant and specific to your website. It is a good practice to distribute your links in different articles, blogs, press releases, FAQs, videos, etc. rather then just submitting it to only 100 web directories sites(colon cleanse).

2. Start participating in different social networking sites like digg, folkd, delicious etc.

3. Publicize new content with press releases.

4. Get listed in the major directories in the appropriate category. There are many free and paid directories available:
- www.dmoz.org
- www.business.com
- www.botw.org
- www.dir.yahoo.com
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5. Get listed in industry related sites. Get links from industry websites and discussion forums. Participating in different articles, press – release, forums, blogs site etc. is very important.

6. Participating in different blog websites in terms of comments and forums by posting new discussion threads is also very good way to track back your link.

7. Add your links to the most famous social media sites to get the pay-off instantly. Be consistent in submitting content links to Twitter, Facebook, Linkedin, Stumble Upon, etc.

8. Also its good to get 2-3 links a month from few .org, .edu, .net etc. and also from the Chambers of commerce. This links are one of the most powerful links.

9. Use “high-end” link exchange, and partner with others in your industry and exchange links. This is called reciprocal link building. It is always good to go for “Three way link building” rather then going for direct link exchange. It is time consuming because to impress any webmaster to exchange links is getting difficult over time. No webmaster will exchange the links with you for free; they always choose the links are most relevant. If you can exchange links with the big guns in your domain, it becomes all the more powerful.

Content development, submission, being consistent and participating in blogs, forums, etc. is one of the most cost effective ways of creating links back to your site, and thus increasing your ranking on various search engines.